Vying for Power and Privilege Online

The MOOing of the online herd was satirized in an April 2010 episode of Southpark, where Stan has to defeat his own Facebook profile/avatar, which takes on a life of its own, in order to get his real life back.

Trailer


Full Episode
http://www.southparkstudios.com/episodes/267112

This episode highlights some of the issues regarding psychology, hierarchy and social structures online, as well as presents the argument that our online persona is more powerful than our real life persona, which may lead to diminished perceived value of our real lives.