HTC & Yahoo! have separately embarked on enormous global advertising campaigns focusing on "YOU
."Yahoo!'s CampaignHTC's Campaign
I'll post more in this thread later, but just look at the HTC tagline: "A Phone that Gets You."
Now, 'Gets' can be interepreted in at least 2-ways. First, it can be meant to mean 'understanding,' as in 'understands you.' But secondly, 'get' can also mean to 'acquire' you or 'suck you in.'
When I view the TV commercial from HTC, it doesn't take long to see which 'Get' they seek. For the ad clearly shows that the advertiser doesn't really care what your doing or what emotion you are attempting to reconcile, they simply seek that you engage in that activity via their Simulacrum.
When I have some more time, I'll search out the marketing press releases and see what the advertisers have to say about these campaigns, and what we can infer from their comments.
But my kneejerk reaction is that the push is really on now to bring the public further into the simulacrum, where YOU operate inside the world wide web of simulacrum more than YOU operate outside of it.