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 Chris Heath

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C1
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Posts : 1611
Join date : 2009-10-19

Chris Heath Empty
PostSubject: Chris Heath   Chris Heath EmptyMon 02 Aug 2010, 5:07 pm



Sticky Ideas (6 traits/principles)
- simple
- unexpected
- concrete (sensory language)
- credible
- emotional
- told as a story

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"For every thousand hacking at the leaves of evil, there is one striking at the root."
David Thoreau (1817-1862)
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Ben Steigmann

Ben Steigmann

Posts : 114
Join date : 2010-05-21

Chris Heath Empty
PostSubject: Re: Chris Heath   Chris Heath EmptyWed 04 Aug 2010, 12:19 am

Why do you put him in the category of "Front Actors that Deliver System Messages to the Public"?
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