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 Chris Heath

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Join date : 2009-10-19

PostSubject: Chris Heath   Mon 02 Aug 2010, 5:07 pm



Sticky Ideas (6 traits/principles)
- simple
- unexpected
- concrete (sensory language)
- credible
- emotional
- told as a story

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Ben Steigmann

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PostSubject: Re: Chris Heath   Wed 04 Aug 2010, 12:19 am

Why do you put him in the category of "Front Actors that Deliver System Messages to the Public"?
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